Ferdi Serim helps people become more effective in “real life” by incorporating the power of digital learning communities focused on talent development. He has worked in many venues: Board Member of the International Society for Technology in Education (ISTE) and the Consortium for School Networking (CoSN); State Ed Tech Director for New Mexico; Associate of the David Thornburg Center for Professional Development (and jazz musician). Ferdi walks the talk: his students' Internet achievements are documented in the Scientific American, Los Angeles Times, the Learning Channel and other media. Ferdi pioneered the use of the Internet to improve learning, developing one of the first online professional development projects funded by the National Science Foundation. He is the author of four books: NetLearning: Why Teachers Use the Internet; From Computers to Community: Unlocking the Potentials of the Wired Classroom; Information Technology for Learning: No School Left Behind, and Digital Learning: Strengthening and Assessing 21st Century Skills, from Jossey-Bass. Currently, he serves as Educational Technology Coordinator for the NM Public Education Department, and as Executive Director of the New Mexico Society for Technology in Education, focused on helping increase every educator’s effectiveness.